After graduation from Beijing Institute of Fashion Technology in 2009, Wang Haoming has moved to his current base of Shanghai, and has become the brand designer of ZUCZUG for 8 years. Cultivated and supported by ZUCZUG to be its first-ever independent design brand, Wang has launched his own brand WHM in 2017, with an eye on today's life. WHM has been In partnership with not SHOWROOM since its early stages. After being showcased in AW2019 Premiere Classe, the fashion trade show of Paris Fashion Week, WHM has garnered fashion buyer's attention from Italy, France, Japan and more. The brand joined the notSHOWROOM in 2018.