Sun Xiaofeng graduated from Sichuan Academy of Fine Arts with majoring in graphic design. He founded his own label SEAN SUEN in Beijing in 2012. The label creates simple and clean lines with a focus on symmetry and deconstruction of silhouette. As the first Chinese local designer shown at Paris Fashion Week, he has worked with stylist Anders Sølvsten Thomsen for magazines including ‘POP’ and ‘LOVE’, and with Shelley Durkan Casting for the Louis Vuitton menswear show. Starting from a unique perspective, the label focuses on the innovation of silhouette and playful volume through using various fabrics, with a blend of bold and everyday style which has been its iconic design. SEAN SUEN joined notSHOWROOM in 2018.