PRONOUNCE, launched in Milan in 2015, was co-founded by Zhou Jun, who graduated with a double MA in menswear design from Istituto Marangoni and London College of Fashion, and by Li Shan, who graduated with a MA from Central Saint Martins College of Art and Design. Soon they relocated the design studio to Shanghai. The label won many awards including ‘The Latest Fshion Buzz’ and ‘GQ Presents’ and was listed on Forbes’ ’30 under 30’ in 2017. The co-founders share a same value, pushing the boundaries through a blend of East with West to create a wardrobe for modern men. Pronounce calls on abstract prints, sculpted tailoring and reinvented silhouette to fuse the sartorial distinction between boy and a man. PRONOUNCE has worked with notSHOWROOM from 2017 to 2019.