Penultimate is a unisex label founded by designer Gao Xiang in New York in 2018. Gao Xiang was born in Wenzhou, China. He moved to New York after graduating from China Academy of Art with BA, and further studied for a MA of fine arts at the Parsons School of Design. He established his own label Penultimate two years after working at Calvin Klein while Raf Simons was Chief Creative Director. Penultimate combines his Chinese heritage and modern experience to showcase the label’s uniqueness and craftsmanship. Penultimate also incorporates designer’s cross-cultural experience with an aim at exploring design world of western through an Chinese designer's eyes. Pemultimate joined the notSHOWROOM in 2020.