Graduated from Beijing Film Academy with majoring in Fine Arts, Yu Gengyi has been a custom designer many TV programs and series, including the prestigious TV series Empresses In The Palace, and some of his headdress works are collected by China Film Museum. In 2016, Yu founded his own jewelry label Midnight Opera House. Rooted in the fusion of theatrical aesthetics and contemporary style, the label is rich in culture and artistic mood, inspiring an playful conversation between oriental delicacy and modern style, nodding to those sophisticated and intelligent women. Since its launch, the brand explores oriental beauty with a modern touch, focusing on splendid panache and considered craftmanship, merging creativity, exquisiteness, and wearable practicality, made for modern women. The brand joined the notSHOWROOM in 2018.