J KOO was founded in London in February 2010. The name of the label derives from the initials of the two design duo Jinwoo Choi and Yeonjoo Koo. Both of them studied menswear design at Central Saint Martins where they mastered tailoring techniques of traditional menswear. Now the label is based in Seoul, Korea. The duo has merged their insights of menswear’s tailoring into creating a unique womenswear label with a touch of modern and contemporary feel.