Haizhen Wang founded his eponymous label HAIZHEN WANG in London in 2010, taking a role as a creative director and chief designer of the label. The avant-garde and edgy design ethos of the label is considered as the form of modern elegance. Led by Haizhen Wang, the design team is expanding and now the it has become a renowned independent fashion label in UK. Now the label launches all its collection at London, Paris and Shanghai Fashion Week through runway and showroom. With his passion for Chinese fashion industry, Haizhen Wang is honored to be the professor at Shanghai East China Normal University and a member of the jury of Shanghai Fashion Week. HAIZHEN WANG joined the notSHOWROOM from 2017 to 2019.