8ON8, a label launched in 2017, is designed by Central Saint Martins College of Art and Design graduate Gong Li. He was awarded Grand Prix LVMH Scholarship during his master degree. His graduate collection AW17 has been showcased at London Fashion Week and was thought highly by editor Sarah Mower from Vogue USA and media including Business of Fashion and more. Focusing on blending traditional craftmanship with modern approach, 8ON8 fuses traditional menswear tailoring and street and outdoor with functionality and modernity.